The expensive lead scoring software your competitors are secretly abandoning.
Marketing Operations Manager Sarah stared at her screen in disbelief.
After 8 months of implementation, $47,000 in setup costs, and $8,500 monthly subscription fees, her “enterprise-grade” lead scoring platform had missed another high-value deal.
A $250K client just closed—and Demandbase had scored them as a “cold” lead.
Meanwhile, their smallest prospect (scored as “hot”) turned out to be a college student researching for a paper.
Sound familiar?
The $2-10K Monthly Reality Check
If you’re paying thousands per month for lead scoring software, here’s an uncomfortable truth: You’re funding an industry built on educated guessing.
Demandbase, 6sense, ZoomInfo Intent—they all promise the same thing: “We’ll tell you who’s ready to buy.”
What they actually deliver:
- ❌ Intent data based on content consumption (not buying signals)
- ❌ Firmographic scoring that misses actual decision makers
- ❌ Behavioral tracking that can’t read minds
- ❌ 6-month implementations that are outdated before they’re finished
- ❌ Monthly fees that make your CFO cringe
The dirty secret? They’re all making educated guesses about your prospects’ intentions.
The Lead Scoring Lie
Here’s what lead scoring platforms won’t tell you: They don’t actually know if someone wants to buy.
They know:
- Someone from Acme Corp visited your pricing page
- They downloaded a whitepaper
- Their company fits your ICP profile
- They spent 3 minutes on your features page
But they don’t know:
- If this person has budget authority
- When they’re planning to purchase
- What their biggest pain points are
- Who else is involved in the decision
- What their evaluation criteria looks like
You’re paying $10K/month for sophisticated stalking, not lead intelligence.
Ready to get real lead intelligence instead? Try Evallo free →
The Conversation Intelligence Revolution
What if instead of guessing about intent, you could just… ask?
Meet Jennifer, Marketing Operations Director at TechFlow Solutions.
She was paying $12,000/month for an “AI-powered” lead scoring platform that kept flooding her sales team with unqualified leads.
Then she discovered something revolutionary: What if prospects could tell you exactly what they need?
Instead of tracking website behavior, she started having conversations.
The results shocked everyone:
BEFORE (with expensive lead scoring):
- $144K/year in platform costs
- 500 “scored” leads per month
- Only 23 actually qualified
- Sales team burned out from chasing junk
- 8% close rate on “hot” leads
AFTER (with conversational intelligence):
- $297/month platform cost (98% savings!)
- 50 genuinely qualified leads per month
- 47 ready for sales conversations
- Sales team energized and focused
- 34% close rate on qualified leads
Total impact: $140K+ annual savings + 4X better lead quality
Why Conversations Beat Algorithms
1. Real Intent vs. Guessed Intent
Lead scoring: “They visited pricing 3 times – they must be interested!”
Conversations: “What’s your timeline for implementing a solution like this?”
2. Qualification in Real-Time
Lead scoring: Score leads, then qualify later
Conversations: Qualify while building rapport
3. Actual Budget Discovery
Lead scoring: “Company size suggests $50K budget”
Conversations: “What range are you comfortable investing to solve this?”
4. Decision-Maker Identification
Lead scoring: “Title suggests influence”
Conversations: “Who else would be involved in evaluating options?”
The Migration Has Started
Smart marketing operations teams are quietly making the switch:
SaaS companies are replacing Demandbase with conversational qualification, cutting costs 90% while improving lead quality.
Manufacturing firms are ditching 6sense for direct prospect conversations, finally understanding their complex buying processes.
Professional services are abandoning intent data platforms for real conversations that reveal actual project timelines and budgets.
The common thread? They’re all saving thousands monthly while getting better results.
Your Current Lead Scoring Platform is Training Your Competitors
While you’re paying premium prices for algorithmic guesses, your smarter competitors are having actual conversations with prospects.
Every qualified lead your scoring platform misses is revenue walking out the door.
Every unqualified lead it scores as “hot” wastes your sales team’s time and burns them out.
Stop guessing. Start asking. Try Evallo free at evallo.app →
The ROI Math That Will Make Your CFO Smile
Current Lead Scoring Cost:
- Platform: $8,500/month ($102K/year)
- Implementation: $50K
- Ongoing management: $24K/year (0.5 FTE)
- Total: $176K annually
Conversational Intelligence Cost:
- Evallo: $500/month ($6K/year)
- Setup: 2 hours (seriously)
- Management: Built-in automation
- Total: $6K annually
Savings: $170K per year Plus: 3-4X better lead quality Plus: Happier sales team Plus: Shorter sales cycles
Ready to Escape the Lead Scoring Trap?
You don’t need another dashboard showing you “intent signals.”
You need qualified prospects telling you exactly what they need, when they need it, and how much they’re willing to invest.
Evallo’s conversational intelligence gives you:
- ✅ Real budget qualification (not company size guesses)
- ✅ Actual timeline discovery (not behavioral predictions)
- ✅ True pain point identification (not content consumption tracking)
- ✅ Decision-maker mapping (not title assumptions)
- ✅ Competitive intelligence (direct from prospects)
Start your free trial – No 6-month implementation required →
The Question Your Board Will Ask
“Why are we paying $120K annually to guess what prospects want when we could just ask them directly for $6K?”
What’s your answer going to be?
Your expensive lead scoring platform isn’t giving you intelligence—it’s giving you expensive guesses dressed up in pretty dashboards.
Real intelligence comes from real conversations.
The lead scoring era is ending. The conversation intelligence era is here.
Your prospects are ready to talk. Your competitors are already listening. Your CFO is ready to cut that massive software expense.
Join the conversation revolution at evallo.app →
P.S. Currently using Demandbase or 6sense? We’ll show you exactly how much you can save by switching to conversational intelligence.
