Ever wonder why some businesses get tons of new customers while others struggle? The secret might surprise you. Keep reading to discover how simple quizzes are changing the game for smart business owners everywhere.
The Big Problem with Getting New Customers Today
Getting new customers (or “leads” as marketing experts call them) is harder than ever. Here’s why:
- People see over 4,000 ads every day – that’s more than one every 20 seconds while you’re awake!
- 96% of visitors to your website aren’t ready to buy anything yet
- 73% of people won’t give away their email address without getting something valuable in return
But what if there was a simple tool that could cut through all this noise? That’s exactly what I’m going to reveal…
Why Quizzes Beat Everything Else for Getting New Customers
Did you know that the average quiz gets completed by 8 out of 10 people who start it? That’s huge! Let me show you why quizzes work so much better than other methods:
1. People Can’t Resist Taking Them
Think about it – when you see a quiz called “What Type of Leader Are You?” or “How Healthy Is Your Business?” – don’t you feel curious? That’s normal! Our brains are wired to want answers about ourselves.
A recent study found that quizzes are:
- 40% more engaging than regular blog posts
- Shared 3X more often on social media
- Viewed for 2X longer than other content
2. People Feel Like They’re Getting a Fair Deal
Old-school sign-up forms just ask for your information without giving anything back. Boring!
Quizzes are different. They’re like a fun game that ends with personalized advice just for you.
For example: Jane runs a small online store. She created a quiz called “What’s Your Perfect Product Style?” People happily gave their email addresses because they wanted to see their results. Her email list grew by 520 new leads in just one week!
3. Quizzes Tell You Way More About Your Customers
Regular forms might tell you someone’s name and email. Big deal.
A good quiz tells you their:
- Biggest problems
- What they care about most
- How much they know already
- What they’re ready to buy
This is pure gold for your business! But that’s not all…
The Hidden Power of Quizzes (Most People Miss This Part!)
Here’s where things get really interesting. Quizzes automatically sort your new leads into different groups based on their answers.
Imagine you run a fitness business. Your quiz “What’s Your Fitness Personality?” might reveal that:
- 30% are “Busy Parents” who need quick, home workouts
- 25% are “Serious Athletes” looking for advanced training
- 45% are “Health Beginners” who need basic guidance
Now you can send each group exactly what they need instead of the same boring emails to everyone!
(Keep reading to see how one small business turned this strategy into $247,000 in new sales…)
Real Stories from Real Businesses Using Quizzes
The Financial Advisor Who Tripled His Business
Mark was a financial advisor struggling to find new clients. He created a simple quiz called “Is Your Retirement Plan on Track?”
The results shocked him:
- 843 people took his quiz in the first month
- 638 of them gave their email address (that’s 76%!)
- 112 booked a free consultation call
- 43 became paying clients worth over $215,000 in revenue
All from one quiz that took him 20 mins to create!
The Online Store That Stopped Losing Customers
Sarah’s online clothing store was getting visitors, but only 1 out of 100 was buying anything. She created a quiz called “Find Your Perfect Style Match.”
After adding the quiz:
- 68% of quiz takers joined her email list
- Sales jumped by 32% in the first month
- Return customers increased by 47%
- Her average order value went up by $28
Sarah told me: “The quiz helps people find exactly what they’ll love, so they buy more and come back more often.”
The 3 Types of Quizzes That Get the Best Results
Not all quizzes work the same. Here are the three types that get the most new customers:
1. The “How Good Are You?” Quiz
This quiz tests how well someone is doing in a specific area.
Examples:
- “How Healthy Is Your Website?” (for web designers)
- “Is Your Home Ready to Sell?” (for real estate agents)
- “How Strong Is Your Instagram Strategy?” (for social media experts)
These quizzes make people curious about where they stand and how they can improve.
2. The “What Type Are You?” Quiz
This quiz puts people into different personality groups or categories.
Examples:
- “What’s Your Decorating Style?” (for interior designers)
- “What Type of Traveler Are You?” (for travel agencies)
- “What’s Your Learning Style?” (for online courses)
People love learning about themselves, and these quizzes tap into that basic desire.
3. The “What Should You Do?” Quiz
This quiz gives specific recommendations based on a person’s situation.
Examples:
- “Which Diet Plan Is Right For You?” (for nutritionists)
- “What Type of Dog Would Fit Your Lifestyle?” (for pet stores)
- “Which of Our Services Do You Need Most?” (for any business)
These quizzes feel like getting free, personalized advice – something people happily trade their email address for!
How to Create Your Own Lead-Getting Quiz
Now for the fun part – making your own quiz! Here’s how to do it step by step:
Step 1: Pick a Quiz Topic That Hooks People
Your quiz should:
- Solve a real problem your customers have
- Promise a helpful result they’ll want to know
- Connect to what you’re selling
Bad example: “How Much Do You Know About Car Insurance?” Good example: “Are You Overpaying For Car Insurance? Find Out In 60 Seconds!”
See the difference? The second one offers clear value.
Step 2: Write Questions That People Enjoy Answering
Good quiz questions should:
- Be easy to understand and answer
- Feel conversational (like you’re talking to a friend)
- Build excitement for the results
- Help you learn about your potential customers
Keep your quiz between 5-7 questions for best results. That’s long enough to be valuable but short enough that people finish it.
Example question for a fitness quiz: “How many days per week do you currently exercise?”
- “0-1 days (I’m just getting started)”
- “2-3 days (I’m somewhat active)”
- “4-5 days (I’m pretty consistent)”
- “6-7 days (I’m very dedicated)”
Notice how simple and friendly that sounds?
Step 3: Create Results That Make People Say “Wow!”
Your quiz results should:
- Give real value (tips, insights, recommendations)
- Make the person feel understood
- Naturally lead toward your products or services
- End with a clear next step
For example, in a “What’s Your Skin Type?” quiz for a skincare company, each result could include:
- The person’s skin type with a friendly explanation
- Three specific skin care tips for their type
- A personalized product recommendation
- A special offer for products that match their skin type
Step 4: Ask for the Email at the Right Moment
The magic moment to ask for an email is after they’ve answered all questions but before they see their results.
Say something like: “Your results are ready! Where should we send your personalized report?”
Important tip: Only ask for the information you truly need. Each extra form field reduces your conversion rate by about 10%. Usually, just email and first name is enough.
Step 5: Follow Up with Emails That Speak to Their Quiz Results
Here’s where most businesses drop the ball, but not you!
Send different emails to different quiz result groups:
Example: For a financial quiz with three result types:
- “Beginning Savers” get basic money tips and entry-level product offers
- “Growth Investors” get investment strategies and mid-level products
- “Retirement Planners” get retirement-specific advice and high-level services
This makes every email feel personal – and that leads to more sales!
The Best Tool for Creating Lead-Generating Quizzes in 2025
After trying dozens of quiz builders with our clients, we’ve found a clear winner: Evallo.app
Evallo.app stands out because it lets you build conversational quizzes that feel like chatting with a real person. This is a game-changer for engagement!
Why Evallo.app Beats Other Quiz Tools:
- Conversational Flow: Creates quizzes that feel like talking to a friendly expert, not filling out a boring form
- No Code Builder: Evallo’s drag and drop visual quiz builder makes branching logic and result mapping easy and fun.
- Chatbot-Style Interface: Questions appear one at a time, keeping people focused and engaged
- Higher Completion Rates: Businesses report 83% completion rates (compared to 70% with traditional static quizzes)
- Mobile-Friendly Design: Works perfectly on phones where most people take quizzes
- Easy Integration: Connects with all popular email marketing tools
- Simple to Use: No tech skills needed – if you can type, you can create a quiz!
One marketing agency owner told us: “We switched all our clients to Evallo.app and saw lead conversion rates jump by 34% almost overnight. The conversational format just works better.“
Beyond Just Quizzes:
With Evallo.app, you can also create:
- Conversational surveys that get more responses
- Interactive forms that collect better information
- Assessments that feel personalized and helpful
Real Results from Evallo.app Users:
- A real estate agent generated 215 qualified leads in her first month
- An online course creator increased sales by 47% after switching to conversational quizzes
- A local gym owner saved $1,200 per month on advertising by using targeted quizzes
While other quiz tools are still using outdated static formats, Evallo.app is pioneering the conversational approach that today’s customers prefer.
Common Mistakes That Kill Quiz Results (Don’t Make These!)
Mistake #1: Making the Quiz Too Long
People get bored after about 2 minutes. Keep your quiz short and sweet.
Mistake #2: Asking for Too Much Information
Every extra form field cuts your leads by 10%. Just ask for name and email.
Mistake #3: Creating Boring or Obvious Results
If your results feel generic, people won’t share their quiz or follow your recommendations. Showcase your expertise by sharing real world feedback and advice.
Mistake #4: Not Having a Follow-Up Plan
Getting the lead is just the beginning! Having a plan for what happens next is crucial.
How to Know If Your Quiz Is Working
Track these simple numbers to see how well your quiz performs:
- Start Rate: What percentage of visitors begin your quiz? (Good = 30%+)
- Completion Rate: What percentage of starters finish? (Good = 70%+)
- Lead Capture Rate: What percentage give their email? (Good = 50%+)
- Cost Per Lead: How much are you paying for each new lead? (Compare to your other methods)
One business owner told me: “I was paying $4.80 per lead with Facebook ads. With my quiz, that dropped to $0.20 per lead, and these leads were 3X more likely to buy!“
Your Next Steps: Start Simple and Grow
Ready to create your first lead-generating quiz? Here’s what to do:
- Decide on one quiz type that makes sense for your business
- Create 5-7 simple questions that help you understand your customers
- Write 3-5 possible results that give real value
- Set up the quiz using one of the tools mentioned above
- Share it on your website and social media
Start simple, see what works, and improve from there.
The Secret Bonus Benefit No One Talks About
Here’s something interesting I’ve noticed working with hundreds of businesses: Quizzes don’t just get you more leads – they also help you understand your market better.
The answers people give show you exactly what problems they have, what language they use, and what solutions they’re looking for.
This is marketing gold that can improve everything from your website copy to your product development!
Why This Matters Now More Than Ever
As online ads get more expensive and people get more careful with their information, traditional lead generation methods are getting less effective every year.
Interactive content like quizzes is growing by 23% annually because it works when other methods fail.
Will your business be one of the smart ones that adapts and thrives? Or will you keep doing what everyone else is doing and getting the same disappointing results?
The choice is yours – but now you know the secret!
Ready to Transform How You Get New Customers?
Start by thinking about the biggest question your potential customers have. What are they curious about? What problems keep them up at night? That’s the seed of your perfect lead-generating quiz.
Remember: The businesses that make it easy and valuable for customers to engage are the ones that will grow in 2025 and beyond.
So what are you waiting for? Your next great customer is just a quiz away!
